Castlefield was chosen to do the creative/art direction and branding for Women College Hospital Foundation (WCHF)’s annual gala fundraiser, Women for Women’s. The 2023 event’s theme is Future Forward, but the identity is meant to be a basis to be used for years to come. The project included creating a visual identity which would be applied to multiple digital and print applications, including website, social media, stationery, event signage, presentations, and packaging, and creating layout templates that WCHF’s in-house designer would use. The client wanted something that maintained the fresh, welcoming, and friendly feeling of the Hospital’s brand, while elevating the look of the event’s brand. (The lorem ipsum text is intentional for the template designs.)

We created a pattern using the ankh symbol in Women College Hospital’s logo, and used an image of Emily Stowe, who founded the predecessor to Women’s College Hospital, Woman’s Medical College, in 1883. The texture used in the identity was created from a photo of someone flipping through the pages of a book, and represents both movement and the stories of the individuals who have come and will come to the hospital; the goal is to have more and more stories that end positively, thanks to the progressive research and amazing healthcare that Women’s College Hospital provides. The circles in the designs represent cycles and connections.

The event was a huge success, raising over $620,000!